Benjamin Woelk

Sustainable Rochester
Video Description: 

Rochester has an identity crisis. Ben explains how Rochester has become home to the garbage plate instead of high falls, one of it's most beautiful areas. He explains how GardenAerial is dedicated to reinventing Rochester's identity by recreating High Falls to showcase it as an EcoDistrict.

Benjamin Woelk is the Asso­ciate Direc­tor of Admin­is­tra­tion and Com­mu­nity Engagement at GardenAerial, an organization that aims to transform Rochester’s High Falls into a world-class public green space. With a desire to pro­mote the incred­i­ble local and nat­ural resources of the region, Ben­jamin grad­u­ated from RIT in May of 2012 with a Mas­ters in Pro­fes­sional Stud­ies with con­cen­tra­tions in Pub­lic Pol­icy, Tourism, and Mar­ket­ing, where he explored diverse and dynamic meth­ods to fos­ter urban and com­mu­nity devel­op­ment. Ben­jamin was also selected as the Grad­u­ate Col­lege Del­e­gate and Com­mence­ment Speaker on behalf of the Cen­ter for Mul­ti­dis­ci­pli­nary Stud­ies. A strong advo­cate of his­toric preser­va­tion and sus­tain­ing “Main Street’s” in New York State, Ben­jamin sees the arts, agri­cul­ture, and local busi­nesses as the key to eco­nomic devel­op­ment, revival, and the cre­ation of a vibrant local culture. Ben­jamin also serves on the Board of Direc­tors for the West­ern Erie Canal Alliance and Slow Food Rochester to pro­mote and sus­tain our region at the grass­roots and local lev­els.  

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