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TEDxFlourCitySalon: Voz- the Power of the Latino Voice- Recap!

  • Posted on: 29 January 2015
  • By: Irene

TEDxFlourCity, Rochester Latino Theatre Company (RLTC) and La Cumbre took over Kodak Theater on the Ridge two weeks ago on Thursday evening, January 15th. We combined forces to put on our first TEDxFlourCitySalon of the year: VOZ- The Power of the Latino Voice. Read on to hear more about it!

Our first TEDxFlourCitySalon of 2015 packed a sold out house, with over 100 guests in attendance!


We featured four powerful speakers and a diverse spectrum of artwork from a range of local Latinos, that included Rochester City School District student artists as well as adult art professionals. Andrea Holland, former TEDxFlourCity speaker and CEO of Holland Communications, was a lively and engaging host and led us through the event.


Michelle Faust, a local reporter and producer for WXXI, kicked off the talks with an inside look at the overlooked and unknown aspects of life at the U.S.- Mexico border that don’t usually make headlines or get airtime.

“It can be so easy to take the official narrative from a spokesperson, but how much more important is it to think of the people who are affected by a legislative action, an executive order, or a company merger...I urge you to seek out the unheard stories that so many of us are never able to tell.” said Faust.

Luiz Martinez, executive career and leadship development coach, followed, speaking about the story of his parents’ immigration and success in the US that inspired his “play to win” attitude. 

He discussed setting ambitious goals, taking smart chances, and how to make your dreams into your reality, more quickly that you imagined.

A TED talk video followed Martinez’ talk, featuring lexicographer Erin McKeon, who spoke about how to define our own way of  self-expression by creating new words as necessary, and allowing the English language, and the possibilities for communicating our ideas, to grow.

After the video, Melisza Campos, vice president at the Dale Carnegie Rochester office and Rochester City School District board member, talked about how to balance a busy and ambitious life.

Melisza focused on prioritizing, letting go and the power of gratitude and demonstrated that she walks her talk, is energized and lives her own advice.

Mauricio Riveros finished the TEDxFlourCitySalon speaker lineup with his talk about the power of the hispanic philosophy “Mi casa es su casa” in business strategy and how the U.S. can reach a higher level of success by applying it in company culture.

We had a bright and engaged crowd, and after the talks ended, artists and speakers mingled with the audience, graciously posed for photo ops and shared more about their work on display.

We live tweeted the event, with the help of our participants. Check out the feed here for another look into the event.

Thank you to RLTC, La Cumbra , Andrea Holland and all of our speakers for helping us put on a wonderful evening of idea sharing! We hope to see you at our next TEDxFlourCitySalon! More details to come soon…

Take care and have a fun and safe Super Bowl weekend (and stay warm!)!