Rochester has an identity crisis. Ben explains how Rochester has become home to the garbage plate instead of high falls, one of it's most beautiful areas. He explains how GardenAerial is dedicated to reinventing Rochester's identity by recreating High Falls to showcase it as an EcoDistrict.
Benjamin Woelk is the Associate Director of Administration and Community Engagement at GardenAerial, an organization that aims to transform Rochester’s High Falls into a world-class public green space. With a desire to promote the incredible local and natural resources of the region, Benjamin graduated from RIT in May of 2012 with a Masters in Professional Studies with concentrations in Public Policy, Tourism, and Marketing, where he explored diverse and dynamic methods to foster urban and community development. Benjamin was also selected as the Graduate College Delegate and Commencement Speaker on behalf of the Center for Multidisciplinary Studies. A strong advocate of historic preservation and sustaining “Main Street’s” in New York State, Benjamin sees the arts, agriculture, and local businesses as the key to economic development, revival, and the creation of a vibrant local culture. Benjamin also serves on the Board of Directors for the Western Erie Canal Alliance and Slow Food Rochester to promote and sustain our region at the grassroots and local levels.