Your smart phone only knows what search engines feed it. What happens when they don't have the data? Thom argues when we do not take the time to share that information with the Internet, we do so at the collective expense of everyone.
Thom Craver is an independent consultant who specializes in website audits, website analytics, and Search Engine Optimization. With 20 years in HTML and Web experience, he has a unique perspectives on making the Web work for business. He has been writing code for the Web since 1993. He has seen the Web from it's earliest beginnings Way before Internet Explorer, and even before you could include a background picture on Web pages. Throughout his career, he's been a system administrator for Web, email and other Internet services for countless companies.In 1997, Thom founded New York Web Works, one of the regions first Web development agencies. After building websites for clients for his clients, the "if you build it they will come" mantra did not sit well with him. He aggressively pursued the answer to how people discovered websites, thus launching his interest and career turn into Search Engine Optimization.With a passion for music and broadcasting, Thom has worked as an on air personality at 98PXYFM and WYSL 1040AM and hosted SEW Weekly, a weekly live podcast on Webmaster Radio. He also has a passion for soccer, having coached U8 for Chili Soccer and hosted the Rochester Rhinos pro soccer club’s pregame and postgame radio programs for multiple seasons in the early 2000′s. He also owned a local mobile DJ and entertainment company, Crocodile Rock Entertainment for eight years.Thom has ghost authored numerous computer software instruction manuals for local and national publishers. He is a noted search engine optimization expert who speaks internationally at search conferences and a self proclaimed “marketing guy in a geek’s body.”More information can be found on his website http://thomcraver.com